Lean Startup - Eric Ries

Build measure learn loop

Validated learning is what you're building

Identify your leap of faith assumptions

Turn these into hypotheses

Test them

Innovation accounting

Steer

Pivot - sharp change of direction with one foot planted firmly on the ground

Do customers recognize they have the problem?

"Get out of the building."

"Go and see for yourself"

Genchi genbutsu

Also: "get your boots on"

MVP tests one hypothesis

Metrics - not vanity metrics

Metrics based on people not hits

Metrics that can be tied back to a cause

Continuous deployment

Surprising power of small batches

Single piece flow

Build measure learn really starts with "work out what we need to learn" then build something that will create that lesson, measure the customer response, learn from the measurements... and repeat

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