The power of habit Charles Duhigg

Trigger

Making coffee look out the window and see the pool is either green or has leaves in it or has leaves on top

Action

Think 🤔 I'd better clean it

Reward

None. Feel guilty for a moment then shake it off.

Changed this to.... well I can't drink this coffee until I empty the baskets or measure the levels and add what's needed or whatever.

People change product when major life changes occur. "A pillar of modern marketing"

(That research may be about switching brands as much as anything)

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