Influence - Robert Cialdini

6 fixed action patterns "click, whir"

  • Reciprocity
  • Commitment and consistency
  • Proof
  • Liking
  • Authority
  • Scarcity

There is no expedient to which a man will not resort to avoid the real labor of thinking.

--Sir Joshua Reynolds

Commitments should be active public and effortful.

Jigsaw teaching techniques for racial integration of classroom or for getting groups that were formerly enemies combative to work together increase harmony. A first step. Deserves more attention. I love that it integrates social encoding advantage and student as teacher and social skill development as well. Super useful.

(But which book was this covered in??)

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