# COIK

"A four year old child could understand this! Run out and find me a four year old child, I can't make head or tail out of it."

—Groucho Marx in Duck Soup

Most online tutorials, most technical instructions, most documentation, most of the language that people use when describing technical subjects are COIK.

Clear Only If Known.

You can only understand what is being said if you already understand what is being said.

It could be because the writers are suffering from the so-called 'curse of knowledge' — that once you know something you can't imagine not having always known it.

An excellent example/discussion of "the curse of knowledge" is presented in the book "Made to Stick" by Chip and Dan Heath, using the example of the "Tapping and Listening" psychological study.

It's quoted here:

In 1990, Elizabeth Newton earned a Ph.D. in psychology at Stanford by studying a simple game in which she assigned people to one of two roles: "tappers" or "listeners." Tappers received a list of twenty-five well-known songs, such as "Happy Birthday to You" and "The StarSpangled Banner." Each tapper was asked to pick a song and tap out the rhythm to a listener (by knocking on a table). The listener's job was to guess the song, based on the rhythm being tapped. (By the way, this experiment is fun to try at home if there's a good "listener" candidate nearby.)

The listener's job in this game is quite difficult. Over the course of Newton's experiment, 120 songs were tapped out. Listeners guessed only 2.5 percent of the songs: 3 out of 120.

But here's what made the result worthy of a dissertation in psychology. Before the listeners guessed the name of the song, Newton asked the tappers to predict the odds that the listeners would guess correctly. They predicted that the odds were 50 percent. The tappers got their message across 1 time in 40, but they thought they were getting their message across 1 time in 2. Why?

When a tapper taps, she is hearing the song in her head. Go ahead and try it for yourself -- tap out "The Star-Spangled Banner." It's impossible to avoid hearing the tune in your head. Meanwhile, the listeners can't hear that tune -- all they can hear is a bunch of disconnected taps, like a kind of bizarre Morse Code.

In the experiment, tappers are flabbergasted at how hard the listeners seem to be working to pick up the tune. Isn't the song obvious? The tappers' expressions, when a listener guesses "Happy Birthday to You" for "The Star-Spangled Banner," are priceless: How could you be so stupid?

It's hard to be a tapper. The problem is that tappers have been given knowledge (the song title) that makes it impossible for them to imagine what it's like to lack that knowledge. When they're tapping, they can't imagine what it's like for the listeners to hear isolated taps rather than a song. This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has "cursed" us. And it becomes difficult for us to share our knowledge with others, because we can't readily re-create our listeners' state of mind.

The tapper/listener experiment is reenacted every day across the world. The tappers and listeners are CEOs and frontline employees, teachers and students, politicians and voters, marketers and customers, writers and readers. All of these Groups rely on ongoing communication, but, like the tappers and listeners, they suffer from enormous information imbalances. When a CEO discusses "unlocking shareholder value," there is a tune playing in her head that the employees can't hear.

## The Curse of Jargon

A few other observations I want to make about the "curse of knowledge".

When studying a topic that is new to you, the jargon is not just a problem: it is a whole set of problems.

### Assumed

The first problem is that you don't understand the jargon, and the jargon is assumed. That's a challenge already.

When you look up the definition of the jargon, you may have trouble finding any definition at all. That is a big problem. However...

## Multi-layered

If you do find a definition for the jargon, it is always defined with more jargon. The jargon is defined in terms of other jargon.

The authors of the definition are unaware that they have created this problem: they suffer the curse of knowledge and cannot see the mistake they have made.

If you succesfully find a definition for that other jargon, it can in turn be defined in more jargon: there may be many many layers of jargon. However it gets worse. (You may have already guessed where this is going.)

## Cyclic-Nonsense

The definition of the jargon is cyclic. Term A is defined with term B, and term B is defined with term A. The length of the chain involved in completing the circle may be longer that just A and B... but ultimately the circle is complete.

There are other more pernicious problems:

## Conflicting Definitions

The definitions may differ from usage. The definitions may not be agreed upon. (A classic example is "bi-monthly" which is just as likely to mean "twice a month" as "every two months").

## Lack of Examples, or Nothing But Examples

Generally examples are very helpful things to include, but they are not sufficient in themselves.

Here's an example of the use of examples leading to cyclic definitions:

• Orange: a type of citrus fruit
• Lemon: a type of citrus fruit
• Citrus fruit: see for example Lemon and Orange.

## Hiding in plain sight

But worse than all of these is the situation where the field you're trying to understand uses normal words in a special way. You do not even recognise that these words are jargon: they look like normal words.

When a mechanic is trying to fix your motorbike and she says "Ok, kick it over now," they do not expect you to kick your bike over and will be surprised when you do. You will need to go and pick up your bike and then attempt to kick-start the bike. This is an example of jargon hiding inside every day words.